Comprehensive MedTech-Life Science Investor List

We did some research and created a spreadsheet of MedTech-Life Science investors. Check it out and discover who can best support your growth trajectory!

Finding the right investors for your MedTech is crucial for launching a successful business. There are many investors and investor types, and honing in who can best support your growth trajectory requires a thoughtful and strategic approach.

Getting investors is actually a sales job, and the first step in sales is to create your ideal customer (investor) profile and develop a target list of prospects (investors).

Table of Contents

• What kind of investor do you need?
• What do the investors care about?
• Who are the investors you want to talk to?
• Investor spreadsheet
• Sales Tools to Use

What kind of investor do you need?*

Know what you need and have a clear vision for growth. Only then can you find the right partners to help you achieve your goals. It's easy to say and hard to do!

Venture Capital Firms

• Focus on early-stage and high-growth potential companies.
• Provide capital in exchange for equity.
• Often, they take an active role in guiding the company's strategy and growth.

Private Equity Firms

• Invest in more mature companies.
• Provide larger sums of money for expansion, buyouts, or restructuring.
• Typically, they seek to take a controlling interest and focus on long-term growth.

Angel Investors

• Individual investors who provide early-stage funding.
• Invest in exchange for convertible debt or ownership equity.
• Often, they offer mentorship and access to their networks.

Corporate Venture Arms

• Investment divisions of large healthcare and pharmaceutical companies.
• Provide strategic partnerships, access to resources, market expertise, and capital.
• Examples include Johnson & Johnson Innovation and Medtronic Ventures.

Government Grants and Programs

• Government agencies provide funding to support research and development in MedTech.
• Includes grants, loans, and subsidies.
• Examples include the National Institutes of Health (NIH) and Small Business Innovation Research (SBIR) programs.

Impact Investors

• Focus on companies that deliver both financial returns and social impact.
• Invest in MedTech innovations that improve health outcomes and access to healthcare.
• Examples include the Gates Foundation and Acumen Fund.

Family Offices

• Private wealth management firms that manage investments for high-net-worth families.
• It can provide significant capital and more flexible investment criteria than institutional investors.
• Often interested in long-term investments and legacy projects.

Crowdfunding Platforms

• Platforms that allow startups to raise small amounts of money from a large number of people.
• Includes equity crowdfunding, where investors receive shares in the company.
• Examples include SeedInvest and OurCrowd.

Accelerators and Incubators

• Programs that provide early-stage companies with funding, mentorship, and resources.
• Often, it culminates in a demo day where startups pitch to a group of investors.
• Examples include Y Combinator and MassChallenge.

Hedge Funds

• Invest in both public and private companies.
• Typically focus on high-risk, high-reward investments.
• May participate in later-stage funding rounds or pre-IPO investments.

Sovereign Wealth Funds

• State-owned investment funds that invest in a wide range of assets, including MedTech.
• Have large amounts of capital and invest with a long-term perspective.
• Examples include the Singapore Investment Corporation (GIC) and the Abu Dhabi Investment Authority (ADIA).

University Endowments

• Universities manage investment funds to support their academic and research missions.
• They invest in MedTech startups that align with their research initiatives.
• Examples include the Harvard Management Company and Stanford Management Company.

*OpenAI. (2024). ChatGPT (GPT-4) [Large language model]. https://chat.openai.com/chat "What are all the investor types for the MedTech Industry."

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What do your target investors care about?

To get the best results from your "investor prospecting" efforts, you need clear and concise messaging addressing investor questions and concerns before investing in a company.

A great first step in creating compelling messaging is to build buyer personas for your investor targets. Here's an article that shares information and resources for creating buyer personas. (You'll also want to create buyer personas for your ideal customers.)

Read this, too: Creating a Pitch Deck: Essential Slides, Tips and Templates

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Who are the target investors you want to talk to?

If determining what type of investors you need and what messaging will compel them to talk to you isn't hard enough, now you need to find real investors—actual people—to start contacting and building relationships with!

To help, we researched and developed a spreadsheet of MedTech-related investors. It's a work in progress, so if there are investors you think we should add or remove, please let us know in the comments below.

View the Investor List

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Sales Tools to Use

LinkedIn: I recently attended a MedTech pitch competition, and the investors there all said, "Connect with me on LinkedIn." A tool like LinkedIn Sales Navigator can be instrumental in finding, connecting, and communicating with investors. If you need help with LI Sales Navigator, let us know! We can get you upskilled quickly.

HubSpot CRM: The investors at the pitch competition I mentioned are looking for long-term relationships, and it can take years to invest in a company. That is why using a CRM to track investor relationships is essential, especially if you have business partners who also need to know the latest details.

A CRM like HubSpot is a game-changer for maximum efficiency and the best investor relations outcomes. For starters, it has incredible sales tools to:

• Simplify the investor sales process (outreach, follow-up, and relationship building)
• Analyze and track how investors are responding to your communication efforts
• Forecast and track your funding using an investor sales pipeline

Best of all, you can start for FREE, and it has all the tools you need to build a complete sales and marketing system. You can use many free tools now and grow into more features and tools as you get funding. You won't have to worry about integrating and managing sales and marketing platforms. You'll have everything you need in one system throughout your MedTech growth and development (you won't have to switch platforms later, saving big bucks down the road).

Note: On June 4, 2024, HubSpot released this announcement: HubSpot announces HIPAA support and new sensitive data tools. (HIPPA may concern companies in MedTech, but HubSpot has you covered!)

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